Privacy Policy

Last updated: 4 September 2026. This policy explains how Alive Inc ("we", "us") handles personal information when you use AliveCRM, visit alivecrm.com, or submit a form built by an AliveCRM customer. By using the service you agree to this policy.

AliveCRM is a lead management CRM. Two roles matter here. When you sign up and use AliveCRM to run your business, we are the controller of your account data. When one of our customers uses AliveCRM to capture and manage leads, that customer is the controller of the lead data and we act as their processor, for questions about that data, contact the business you submitted your details to.

Account and profile information

When you create an account we collect your name, email address, phone number, company name and password. We store an avatar image if you upload one.

Content you put into the CRM

We store the data you and your team add to AliveCRM: leads and enquiries, contact details, notes, follow-up reminders, form definitions, products, projects, services and team members. Where this includes personal data about other people (your leads), you are responsible for having a lawful basis to collect and store it.

Lead capture form submissions

When you submit a form powered by AliveCRM, the fields you complete (typically name, email, phone and your enquiry) are sent to the business that published the form and stored in their AliveCRM account.

Payment information

Paid plans are billed through third-party payment processors (Cashfree and Razorpay). Card and bank details are entered on the processor and handled by them; we receive a transaction reference and status, not your full card number.

Information collected automatically

We log IP address, browser type, pages viewed and timestamps, and we set cookies needed to keep you signed in. We do not currently run third-party advertising trackers on the application.

• To provide and operate AliveCRM and keep your account secure.
• To send transactional email, password resets, reminders and in-app notifications.
• To take payment for paid plans and manage trials and renewals.
• To respond to support requests and communicate about the service.
• To monitor performance, diagnose faults and prevent abuse.
• To meet legal and accounting obligations.

We do not sell personal information, and we do not use the lead data inside customer accounts for our own marketing.

We share personal information only as needed to run the service:

• Service providers, hosting, database, email delivery and payment processing (Cashfree, Razorpay), under agreements that limit their use of the data.
• Our customers, where you submitted a lead capture form, your submission goes to the business that published it.
• Legal reasons, where we are required to by law, or to protect our rights, users or the public.
• Business transfer, if Alive Inc is involved in a merger, acquisition or sale of assets, data may transfer as part of that transaction, subject to this policy.

AliveCRM uses cookies that are strictly necessary to sign you in and keep your session active, and to remember basic preferences. Blocking these will stop the application working. The marketing site may use privacy-respecting analytics; where consent is required in your region we will ask for it.

We keep account and CRM data for as long as your account is active. If you close your account we delete or anonymise the data within a reasonable period, except where we must keep records for legal, tax or dispute-resolution reasons. Customers can delete individual leads and notes at any time from inside AliveCRM.

We use encryption in transit (HTTPS), access controls and tenant separation, and we restrict who on our team can access customer data. No method of storage or transmission is completely secure, so we cannot guarantee absolute security. If we become aware of a breach affecting your personal data we will notify you and the relevant authorities as required by law.

Depending on where you live, you may have the right to access, correct, export or delete your personal information, or to object to or restrict certain processing. You can update most account details in AliveCRM under your profile, or contact us to make a request. For lead data held by one of our customers, contact that business directly; we will help them respond.

You can also unsubscribe from non-essential email using the link in the message or by contacting us. We will still send essential service messages.

Alive Inc is based in India and data is processed there and by our service providers. AliveCRM is not intended for children under 16, and we do not knowingly collect their personal information.

We may update this policy as the product changes. Material changes will be announced in the application or by email, and the "last updated" date above will change.

Questions or requests: email info@aliveinc.in or call +91 80808 50860. Postal contact is available on request.